粤港澳大湾区中医药国际传播思路探讨
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R2-03

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广州中医药大学2021年度人文社会科学专项扶持项目-外语学科研究专项(2021SKZX12);广州中医药大学2021师资博士后科研经 费(A1-2601-21-414-001Z44)


Discussion on Ideas of International Communication of Chinese Medicine in Guang⁃ dong-Hong Kong-Macao Greater Bay Area
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    摘要:

    国家发展战略区粤港澳大湾区以得天独厚的条件为中医药国际传播构建了重要的推广平台,然 而,由于各种因素影响,中医药在此区域有其岭南地域特殊性,世界各国人民所处地理气候环境及生理方面亦 存在多样性差异,需重新思考中医药国际传播可能遇到的困难和解决方法。本文通过分析粤港澳大湾区中医药 国际传播优势及不足,提出从中医状态辨识、立足源头传播及借助现代科技3 方面推进中医药在粤港澳大湾区 的国际传播,希冀以此地为突破口,以动态、个性化的方式应对中医药在国际传播中可能遇到的问题。

    Abstract:

    Abstract:Guangdong- Hong Kong- Macao Greater Bay Area,a national development strategic area, has built an important promotion platform for the international communication of Chinese medicine with unique conditions. However, due to various factors, Chinese medicine in this region has its regional particularity of Lingnan Area,and there are also diversity and differences in the geographical,climatic and physiological conditions of people around the world. Therefore,it is necessary to rethink the difficulties and solutions that may be encountered in the international communication of Chinese medicine. By analyzing the advantages and disadvantages of international communication of Chinese medicine in Guangdong-Hong Kong-Macao Greater Bay Area,this paper proposes to promote the international communication of Chinese medicine in the Guangdong-Hong Kong-Macao Greater Bay Area from three aspects : identification of Chinese medicine status,source- based communication and modern technology. It is hoped that this will be a breakthrough to face the possible problems in the international communication of Chinese medicine in a dynamic and personalized way.

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任朝莹,李灿东,詹杰,石国旗.粤港澳大湾区中医药国际传播思路探讨[J].新中医,2023,55(23):228-232

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  • 在线发布日期: 2023-12-13
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